We would like to commend the Philippine Franchise Association (PFA) for masterfully organizing the 25th Franchise Asia last July 21-23, 2017, at the SMX Convention Center, Pasay City; it’s such a remarkable experience to behold. This year’s theme is “Innovate & Replicate: ASEAN RISING” where the primary goal is to be a place where the whole Asian Franchise Industry can meet to promote best practices and share solutions to the challenges imposed by the Business of Franchising.

TrendStatic Business Solutions highly regards the Philippine Franchising Industry and the role that it’s playing in Philippines’ growing economy especially in the MSME sector. Philippine Franchising has a projected economic output of $16,000,000,000.00, which we find rather interesting and thus we participated at the International Franchise EXPO 2017 to study the market and build relationship with the exhibitors and its attendees.

 

THE BUZZ

 

The EXPO was packed with quality events, talks, seminars, competitions, and presentations that we couldn’t simply ignore. The First day was kicked off by a PLDT-SME Presentation and a seminar entitled: How to Enter Philippine Market? Other talks that got our attention were:

 

THE PEOPLE

As you can see on their floor plan, Halls 1-4 of SMX were occupied to cater to Hundreds of Thousands of exhibitors and visitors in the span of three days. We met franchisors, Businessmen, Agents, and Decision Makers from diverse industries. Some notable exhibitors are:

Food	International
7-Eleven, Adobo Connection, Bentesilog, Binalot, Bibingkinitan, Country Style, Farron Café, Foss Coffee, Fruitas, Hap Chan, Happy Haus Donuts, Jamba Juice, Kambal Pandesal, Max’s Restaurant, Ministop, Minute Burger, Peri Peri Charcoal Chicken, Potato Corner, Sumo Sam, and Turks.	Canadian Tourism & Hospitality Institute, Coffee Toffee, Ramen Iroha, ASIAWIDE Franchise Consultants, Astreem Consulting, Luvenuse Jewelry, Subway, Milan Fashion Hair Salon & Mpower Academy, Smoothie House, Anytime Fitness, Cold Stone Creamery, La-Z-Boy, and Astons.
Non-Food	Event Suppliers
2GO Express, Bayad Center, Bioessence, Dermcare, Elorde Boxing Gym, Flawless, Fun Ranch/Jumpyard, Generika, Giordano, Mr. Quickie, Nailandia, One Big Wash, Phoenix Petroleum, and SEOIL.	ABS-CBN Corporation, ABZTRAK Inc, AD Man Resources, Araneta Center, AXA Philippines, Blizzard Refrigeration, Coca-Cola FEMSA, Condor POS Solutions, DENN Design Concept, Mineski Franchise Corp, Qualiplus International, Robinsons Land Corp, Solid Machinery, Vossen 8 Trading Corp, Wilcon Depot.

 

THE BENEFITS

The Vision of Philippine Franchise Association is for the Philippines to be the “Center for Franchise Development in Asia” by providing the gateway to the entry and export of world-class quality brands, products and services from Asia to the rest of the world and vice versa. If you can relate to their vision and want to help them make it a reality, you can be a Member of Philippine Franchise Association (PFA) through their membership page. There are 7 membership types so there should be one option for everybody.

You can also be an exhibitor for their upcoming and future events. Go to their registration page right now. If somehow you’re still not convinced, this year’s Franchise Asia Philippines is Asia’s biggest international Franchise expo to date, with 11,400 sqm exhibit space, catering thousands of exhibitors and visitors. If you’re a businessman or entrepreneur involved in the Franchise Industry there’s plenty of business opportunities for you.

Again we congratulate The Philippine Franchise Association for hosting a successful 25th International Franchise Expo. It’s not only a huge gathering for Asia’s Franchise Industry but a movement to help further improve international economies. The International Franchise Expo is truly a special one and we can’t wait for next year.